Owain Service

Service probes the intersection of behavioral science and public policy, aiming to enhance decision-making processes and outcomes through incremental change. His work is grounded in the belief that small, manageable adjustments can lead to significant improvements, both personally and organizationally. By focusing on practical, evidence-based solutions, he connects academic research with real-world applications, demonstrating how behavioral insights can transform everyday life.\n\nIn his writing, Service employs an accessible and straightforward style, ensuring that his insights are easily understood and applied by a wide audience. His book, "Think Small: The Surprisingly Simple Ways to Reach Big Goals", co-authored with Rory Gallagher, exemplifies this approach by offering strategies that highlight the power of minor adjustments in achieving personal and professional goals. The methods he discusses are not just theoretical but are supported by case studies that underscore their real-life effectiveness.\n\nReaders of Service's work benefit from his clear articulation of complex behavioral concepts, which are made relatable through practical advice and real-world examples. This approach is particularly valuable for individuals and organizations looking to implement change without overwhelming themselves with complexity. While Service's bio does not include major literary awards, his influence is felt through the accolades received by the Behavioural Insights Team, reflecting his impact on the field. As an author and consultant, Service continues to inspire those interested in the pragmatic application of behavioral science to everyday challenges.