Paco de Leon

De Leon synthesizes financial literacy with artistic expression to demystify personal finance for a wide audience, particularly creatives and freelancers. Her approach integrates visual elements with financial concepts, making complex topics more approachable and engaging. By founding The Hell Yeah Group and Hell Yeah, Bookkeeping, De Leon provides resources for creatives to manage both personal and business finances effectively. This methodical blend of art and finance reflects her personal inclination towards visual representation, inspired by her close relationship with her wife, an interior designer and photographer.\n\nIn her book "Finance for the People", De Leon uses illustrations to transform the daunting world of finance into a digestible subject, offering practical advice for navigating financial life. Her engaging style is mirrored in her monthly finance advice column, "Taking Stock", for "Refinery29". Furthermore, her podcast, "Weird Finance", explores the intersection of money, personal finance, and societal views on economics. These efforts collectively empower readers and listeners by simplifying financial planning and wealth management, fostering a more inclusive conversation around finance.\n\nThe author’s work has been featured in prestigious platforms like "The New York Times" and "NPR", underscoring her influence in personal finance education. She is a sought-after speaker at various renowned organizations, and her TED talks on financial success for freelancers further highlight her role as a thought leader. This bio underscores De Leon's unique position in making financial education accessible and less intimidating, particularly for those in creative fields.