Raafi-Karim Alidina

Raafi-Karim Alidina is a consultant and data scientist specializing in Diversity, Equity, and Inclusion (DEI). He is the co-author of The Key to Inclusion: Secret Audit Your Inclusion Safety, a book that brings rigorous metrics to a field often dominated by intuition. Alidina works with Stephen Frost at the consultancy Frost Included, where he focuses on the "inclusion" part of the equation. He argues that while "diversity" is about the numbers of people, "inclusion" is about the behavior and culture that allows them to thrive.\n\nAlidina’s background in behavioral science allows him to design interventions that actually change how people interact. He helps organizations move beyond tokenism by measuring "inclusion safety"—the extent to which employees feel free to speak up and be themselves. His work often involves deep data analysis to uncover the hidden biases that stall progress. Alidina is a proponent of "nudging" behavior, using small, systemic changes to create a more equitable environment. He speaks to leaders about the business case for inclusion, demonstrating that diverse teams make better decisions only when they are managed with inclusive leadership. Alidina represents the new wave of DEI practitioners who demand evidence, measurement, and accountability.