Regis McKenna

McKenna considers the transformative nexus of technology and marketing, charting the profound societal changes driven by innovation. His work delves into the evolution of customer expectations and the significance of relationship marketing, particularly in the digital age. With a forward-looking analytical style, McKenna integrates practical marketing insights with broader reflections on the cultural and economic impacts of technological advances. These themes are notably explored in his book "The Regis Touch", where he dissects the strategies behind successful tech marketing.\n\nIn his role as a marketing strategist, McKenna has significantly influenced how technology startups communicate their innovations. His pioneering efforts with companies like Apple, Intel, and Genentech underscore his knack for identifying and shaping groundbreaking products. Beyond his professional endeavors, McKenna’s writing serves as a guide for business leaders and marketers, offering them a roadmap to navigate the complexities of technology-driven markets. Aspiring marketers and entrepreneurs can gain invaluable insights from his strategic vision and understanding of the technological landscape.\n\nThis bio also highlights McKenna's impact on Silicon Valley, where he has mentored notable figures such as Steve Jobs. His contributions have earned him widespread recognition, including an honorary Doctor of Economic Science degree from University College Cork, Ireland. The author’s early book "Who’s Afraid of Big Blue" further underscores his ability to distill complex trends into accessible narratives. Through his work, McKenna continues to influence marketing theory and practice, reinforcing his legacy as a foundational figure in modern technology marketing.