Robbie Kellman Baxter

The author of both The Forever Transaction (2020) and The Membership Economy (2015), Robbie coined the popular business term “Membership Economy”.Robbie’s expertise with companies in the emerging Membership Economy extends toinclude SaaS, media, consumer products, business services, manufacturing and associations.Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Microsoft, Netflix, Electronic Arts, and The Wall Street Journal.Peninsula Strategies has advised nearly 100 organizations in over 20 industries on growthstrategy.A sought-after writer and keynote speaker, Robbie has presented at top universities,associations and corporations, as well as to corporate boards and leadership teams around the world. Robbie has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.https://www.linkedin.com/in/robbiekel...https://robbiekellmanbaxter.com/