Robin Koval

Robin Koval has been a driving force in the advertising world for over 25 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the AFLAC duck quack heard round the world. Simply put, Robin helps marketers get noticed.Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development. A founding member of the agency with Linda Kaplan Thaler, she has helped The Kaplan Thaler Group grow from a fledgling start-up to one billion dollars in billings.The Kaplan Thaler Group is consistently ranked by industry publications as one of the fastest-growing New York agencies and celebrated for its breakthrough creative and immediate results. Its clients include Wendy’s, U.S. Bank, Continental Airlines and Pfizer, as well as Procter and Gamble’s Dawn, Cascade and Swiffer brands.Robin is also a best-selling author. Her three collaborations with coauthor Linda Kaplan Thaler have all received national recognition. Their most recent title, The Power of Small: Why Little Things Make All the Difference, debuted as an instant national bestseller and shows that in a big picture world, every pixel counts. Linda and Robin’s previous book, The Power of Nice: How to Conquer the Business World with Kindness, debunked the notion that nice “guys” finish last and debuted on the New York Times and Wall Street Journal bestseller lists. Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book and their first title, was also a national bestseller.