Roger Dooley

Dooley synthesizes insights from neuromarketing and behavioral science to explore how businesses can leverage these disciplines for greater effectiveness in marketing and persuasion. With a background in engineering and an MBA, he combines technical precision with strategic acumen. His work aims to uncover the underlying principles of consumer behavior, thereby providing companies with actionable frameworks to enhance customer experience and drive engagement. \n\nCentral to Dooley's approach is his development of The Persuasion Slide™, a tool that identifies and mitigates friction points in consumer interactions, thereby facilitating smoother sales processes and improved customer satisfaction. His contributions are not limited to marketing; they extend to behavior-change initiatives like medical compliance. Moreover, as an author of acclaimed books such as "Brainfluence" and "Friction," he delves into practical applications of neuromarketing, offering readers a comprehensive understanding of how to apply these concepts effectively in business contexts. \n\nFor professionals seeking to deepen their understanding of consumer psychology, Dooley's bio illustrates his impact as a thought leader. His insights are particularly beneficial for marketers, entrepreneurs, and business strategists who aim to optimize customer loyalty and engagement. Through his writing and speaking engagements, he continues to influence both established firms and startups, ensuring that his methodologies reach a wide audience eager to enhance their competitive edge.