Ros Atkins

Atkins redefines contemporary media through incisive storytelling and strategic initiatives. By distilling complex issues into accessible narratives as the host of BBC News' "Outside Source" and Radio 4's "The Media Show," Atkins elevates public discourse. His innovative approach to viral explainer videos has reshaped how audiences engage with news, ensuring clarity and impact. Moreover, he spearheads the BBC's 50:50 Project, advocating for gender balance across media platforms, thereby promoting inclusivity and equitable representation.\n\nIn the realm of communication, Atkins offers profound insights through his acclaimed book, "The Art of Explanation: How to Communicate with Clarity and Confidence." This work serves as a comprehensive guide for both professionals and laypeople, blending journalistic rigor with effective communication strategies. The author’s focus on clarity, transparency, and audience engagement benefits readers by providing them with the tools to convey ideas with precision and confidence. Atkins' writing, marked by its lucidity and incisiveness, mirrors the qualities of his broadcast endeavors, influencing a broad array of sectors and advancing informed discourse. Through his endeavors, Atkins continues to cement his status as a thought leader in media and communication.