Sandeep Dayal

Dayal synthesizes cognitive science with marketing strategy to revolutionize brand-consumer relationships. His work explores how subconscious behavior, neuroscience, and consumer psychology can construct powerful brands that foster lasting customer loyalty and enhance salesforce performance. Dayal's writing emphasizes the ethical use of subconscious branding and anticipates marketing trends, such as consumer collaboration and viral advocacy, well before they become mainstream. This approach is encapsulated in his book, "Branding Between the Ears – Using Cognitive Science to Build Lasting Customer Connections", where he combines theory with actionable frameworks from his consulting experience.\n\nAs an Indian-American marketing expert, Dayal applies his academic foundation from Yale School of Management and his consulting experience at firms like McKinsey and Booz Allen Hamilton to lead Cerenti Marketing Group. His role involves advising Fortune 500 companies across various industries, thereby influencing brand strategy on a global scale. Meanwhile, Dayal's focus on "cognitive branding" not only addresses the evolving digital consumer mindset but also ensures that brands can ethically and effectively collaborate with consumers.\n\nReaders, especially those in marketing and brand management fields, benefit from Dayal's insights by gaining a deeper understanding of how to apply scientific principles to create and sustain iconic brands. This bio of Dayal's contributions outlines how his methods have been pivotal in shaping modern marketing practices, emphasizing the importance of building strong cognitive connections with consumers. Recognition of his firm by Forbes as one of America's top management consulting firms further underscores his impact and leadership in the industry.