Scott Stratten

Stratten reframes the landscape of marketing by prioritizing genuine connections over conventional strategies. His philosophy, encapsulated in the concept of "UnMarketing," challenges businesses to engage authentically with their audiences rather than rely on impersonal tactics. Stratten's approach underscores the importance of integrity and community, using humor and practical examples to demystify complex marketing concepts. His style ensures that even intricate ideas become accessible and engaging for a broad audience.\n\nBy shifting from traditional methods to relationship-driven marketing, Stratten provides valuable insights for businesses seeking to enhance customer experience and brand loyalty. His book "UnMarketing: Stop Marketing. Start Engaging" illustrates this transformation, while "UnSelling: The New Customer Experience" further explores how businesses can adapt to evolving consumer expectations. Meanwhile, "The Jackass Whisper: How to Deal with the Worst People at Work" offers guidance on handling difficult interactions within professional settings. This body of work is particularly beneficial for marketing professionals and business leaders aiming to foster meaningful customer relationships.\n\nStratten's impact is further recognized by his accolades, such as being named one of the top social media influencers by Forbes.com and inducted into the Sheridan College Business Hall of Fame. His collaboration with major global brands like Adobe and IBM, alongside his popular podcast, demonstrates his influence in the industry. This short bio highlights how Stratten’s career and works contribute significantly to contemporary marketing discourse, making him a pivotal figure for those interested in innovative business strategies.