Simon Roberts

Roberts probes the intricate interplay between embodied knowledge and innovation, challenging the traditional reliance on conscious thought in business settings. His work, particularly highlighted in his book "The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them", argues for the significance of bodily intelligence over purely rational approaches. By integrating anthropological insights into business strategy, Roberts provides a unique perspective that fosters a deeper understanding of how human behavior and cognitive processes can enhance innovation.\n\nLeveraging his extensive background in anthropology and ethnographic research, Roberts has pioneered methods that foreground intuition and embodiment in the corporate realm. His founding of the UK's first dedicated ethnographic research company and his leadership role at an innovation lab for Intel exemplify his commitment to applying these concepts in real-world business environments. Moreover, as a partner at Stripe Partners, a consultancy advising major organizations like Google and Spotify, Roberts continues to influence global business practices by advocating for strategies that prioritize human-centric insights.\n\nReaders, particularly those in business and innovation sectors, benefit from Roberts’ approach by gaining tools to tap into less conventional sources of knowledge. His work encourages professionals to trust their intuitive capabilities, which can lead to more effective problem-solving and strategic thinking. His book, which was shortlisted for The Business Book Awards 2021, has cemented his role as a significant figure in business literature, inspiring a shift towards strategies that embrace the full spectrum of human cognition. This bio underscores Roberts’ impact as an author who bridges the gap between anthropology and practical business applications.