Sukhinder Singh Cassidy

Cassidy synthesizes her extensive experience in the tech industry with her passion for leadership and empowerment. Her career trajectory is marked by pivotal roles in major technology firms, including Google and StubHub, and currently as CEO of Xero. This trajectory underscores her focus on risk-taking and strategic leadership, principles that are central to her bestselling book, "Choose Possibility: Take Risks, and Thrive, Even When You Fail". In this work, she delves into her philosophy of embracing failure as a pathway to success, advocating for a leadership style that combines authenticity with a willingness to take bold steps.\n\nThroughout her career, Cassidy emphasizes the importance of diversity and inclusion, as demonstrated by her founding of theBoardList, a platform aimed at promoting diverse leadership in corporate boards. Her methods involve a combination of candid storytelling and practical guidance, offering readers valuable insights into overcoming professional obstacles and fear. Her writing not only inspires but also provides actionable advice for those seeking to advance their careers while fostering a more inclusive work environment.\n\nProfessionals across various fields benefit from Cassidy's insights, as her narratives resonate with anyone facing the uncertainties of career progression. Her ability to connect personal anecdotes with broader career strategies makes her work particularly impactful for those in leadership roles. Recognized as one of "Fast Company"’s Most Creative People in Business, her bio reflects a commitment to transforming the corporate landscape by advocating for innovation, diversity, and resilience in both her business ventures and literary contributions.