Tamsen Webster

Tamsen Webster is a message strategist and idea whisperer. She spent 20 years as a brand strategist and four years as the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized TED talk events in the world. Webster specializes in helping experts, leaders, and organizations find the "Red Thread"—the narrative line that connects their ideas to their audience's actions.\n\nShe is the author of Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear. Webster argues that the best ideas fail not because they are bad, but because they are communicated poorly. She provides a structural framework for persuasion, teaching people how to bridge the gap between what they want to say and what people need to hear.