Tom Percival

Percival synthesizes emotional literacy with creative storytelling to engage young readers in understanding complex feelings. His childhood in a remote part of South Shropshire, where he grew up in a caravan without modern conveniences, profoundly influences his approach to writing. This unique background instilled in him a deep appreciation for literature and representation, which he now channels into his work to promote literacy among children. Percival initially made his mark as an illustrator, crafting cover designs for notable series like Skulduggery Pleasant by Derek Landy. However, his transition to authorship allowed him to explore themes of emotional intelligence more directly through his own picture books.\n\nHis renowned Big Bright Feelings collection is central to his impact in children's literature, addressing emotional and social topics with simplicity and depth. Books like "Perfectly Norman" and "Ruby Finds a Worry" showcase his ability to present emotional challenges that resonate with young readers. Percival's use of a minimal color palette combined with vibrant covers creates visually striking books that draw in children while encouraging them to confront and understand their emotions. Beyond this series, he has developed additional works such as "Bea's Bad Day" and "The Invisible", each contributing to his broader mission of promoting emotional literacy.\n\nFor readers, Percival's books offer more than just stories; they provide tools for navigating emotions, making them invaluable resources for children and educators alike. His contributions extend beyond writing, as he actively engages in initiatives to improve literacy in disadvantaged communities. This dedication to accessible literature underscores his broader goal of expanding children's understanding of the world. In recognition of his efforts, Percival's work has received notable acclaim, including the Ruth Rendell Award for promoting literacy. His multifaceted career as an author, illustrator, and musician continues to inspire and empower young audiences.