Wendy Wood

Wood interrogates the intricacies of human behavior through her pioneering research on habits and behavior change. As a highly respected psychologist and Provost Professor Emerita at the University of Southern California, she delves into the psychological underpinnings of habit formation and transformation. Her work identifies the limitations of willpower for achieving lasting behavioral change and emphasizes the crucial role that environment plays in reinforcing or altering habits. This approach is thoroughly explored in her influential book, "Good Habits, Bad Habits: The Science of Making Positive Changes That Stick," which blends scientific inquiry with practical guidance, providing a roadmap for individuals aiming to adopt beneficial habits and discard harmful ones.\n\nWood's contributions extend beyond her written work as she effectively bridges complex scientific ideas with practical applications, making her insights accessible to a broader audience. Her research has been extensively cited, reflecting its significant impact on the field of psychology. Her role as a public speaker and commentator further amplifies her influence, as she shares her expertise through major media outlets and prominent platforms like NPR and the New York Times. Moreover, her efforts in academia have been recognized through various prestigious awards, including the 2022 Career Contribution Award from the Society for Personality and Social Psychology. Therefore, her work not only advances scientific understanding but also empowers individuals and organizations to leverage the power of habits for meaningful change.