Zoe Chance

Chance investigates the intricate dynamics of influence, leveraging her diverse experiences in marketing and grassroots political campaigns to explore the power of persuasion. Her academic foundation, with a PhD from Harvard University, supports her role as a professor at the Yale School of Management. In her course, "Mastering Influence and Persuasion," she guides students through the ethical and effective use of influence. Meanwhile, her career progression from telemarketing to managing a major segment of Mattel's Barbie brand enriches her insights into interpersonal influence.\n\nHer notable book, "Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen," blends scientific research with storytelling to empower readers to effect positive change in their lives. This work serves as a modern, research-backed complement to classic texts on influence, demonstrating how individuals can use these concepts for personal and professional development. Chance's bio is further distinguished by her recognition as a thought leader, with her work featured in top-tier media outlets and informing corporate policies.\n\nThe author’s writing style, characterized by an accessible and engaging approach, integrates insights from behavioral economics, social psychology, and neuroscience. This method helps readers expand their persuasive skills and confidence without resorting to pushiness. Her recognition as a top management thinker by Thinkers50 in 2017 highlights her impact on fields such as corporate policy and behavioral change frameworks. Readers, particularly those interested in leadership and change-making, will find her exploration of influence both inspiring and practical.