Amy Shoenthal

Amy Shoenthal is a journalist, marketing consultant, and author. She is a frequent contributor to Forbes and Harvard Business Review, where she covers leadership, entrepreneurship, and the careers of female founders. Shoenthal’s work highlights the stories of innovators who are reshaping industries.\n\nShe is the author of The Setback Cycle: How Defining Moments Can Move Us Forward. Based on her interviews with successful leaders, Shoenthal identifies a pattern in how people navigate failure. She argues that setbacks are not endpoints but essential phases of growth. Shoenthal provides a four-phase framework—Establish, Embrace, Explore, and Emerge—to help readers turn professional crises into opportunities for reinvention.