Elizabeth Lotardo

Elizabeth Lotardo is a consultant, keynote speaker, and Vice President at McLeod & More. She specializes in sales, leadership, and organizational purpose. Lotardo is a popular instructor on LinkedIn Learning, where her courses on emotional intelligence and resilience have reached thousands of professionals. She works with organizations to help them drive revenue by focusing on customer impact.\n\nShe is the author of Selling with Noble Purpose (co-authored with Lisa Earle McLeod) and Leading with Noble Purpose. Lotardo’s research shows that salespeople who focus on improving the customer's life actually outsell those who focus on quotas. She helps leaders reframe their narratives to ignite passion in their teams. Her work combines hard data with human-centric strategies to create high-performing, purpose-driven cultures.