Geoff Tuff

Tuff investigates the transformative power of innovation and the necessity to disrupt conventional business practices. His work delves into the heart of corporate innovation and organizational leadership, emphasizing the importance of overcoming human cognitive biases that hinder progress. Through his analytical rigor combined with design thinking, Tuff explores how leaders can adopt a beginner’s mindset to effectively challenge and transcend industry norms. His books, including the national bestseller "Detonate: Why – and How – Corporations Need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive" and "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws," provide a comprehensive blueprint for dismantling outdated practices to spur growth and innovation.\n\nIn his career as a consultant and strategist, Tuff plays a pivotal role in Deloitte’s Sustainability, Innovation, and Strategy practices. By engaging with these sectors, he empowers organizations to tackle modern challenges and fosters sustainable growth. His strategic insights are not only relevant to business leaders but also invaluable for any reader interested in understanding the dynamics of corporate inertia and the pathways to innovation. This focus on sustainability and innovation has been recognized by his peers, as evidenced by his finalist position for the Thinkers50 Distinguished Achievement Award in Strategy.\n\nReaders of Tuff's works will benefit from his integrative approach, which combines practical business insights with an understanding of economic paradigms and human behavior. His ability to articulate complex concepts in a relatable manner makes his books indispensable resources for those seeking to navigate and adapt to the complexities of today’s market landscape. Through his authorial endeavors, Tuff continues to inspire both established and emerging leaders to rethink and reshape their strategies in a rapidly evolving business world.