Hal Hershfield

Hershfield investigates the intricate relationship between time perception and decision-making, focusing on how our emotional and cognitive connection to our future selves can drive better choices today. His work is particularly relevant in contexts such as financial planning and ethical decision-making, where future-oriented thinking plays a crucial role. By utilizing experimental tools like neuroimaging, eye tracking, and virtual reality, he provides empirical support for the idea that visualizing one's future self can significantly increase the likelihood of making prudent long-term decisions, such as saving for retirement.\n\nIn his notable book, "Your Future Self: How to Make Tomorrow Better Today", Hershfield explores practical strategies for individuals to strengthen this future self-connection, aiming to enhance present decisions. His research not only advances academic discourse but also has practical implications, as demonstrated by his consulting roles with financial institutions like Fidelity and Morgan Stanley. Furthermore, by contributing op-eds to outlets like the "New York Times" and "Harvard Business Review", he extends his insights to a broader audience, illustrating the applied benefits of his findings. This bio highlights his multifaceted approach to behavioral decision-making, making his work indispensable for both academics and practitioners in psychology and economics.