Justin Roethlingshoefer

Justin Roethlingshoefer is a performance coach and the founder of OWN IT, a company that helps elite athletes and executives optimize their health. He has worked with teams in the NHL and NCAA, managing the performance of high-level hockey players. Roethlingshoefer is an expert on heart rate variability (HRV) and data-driven recovery strategies.\n\nHe is the author of The Power of Ownership: Redeem Your Health, Live Life by Design, and Break the Relentless Pursuit of Normal. Roethlingshoefer challenges the "hustle culture" that leads to burnout. He advocates for a holistic approach to health that includes sleep, nutrition, and emotional well-being. His work is focused on helping high-performers sustain their energy without sacrificing their long-term health.