Keith Rollag

Rollag probes how newcomers can effectively navigate new social and professional landscapes, focusing on leadership and socialization. His exploration into employee orientation and the onboarding process reveals the psychological hurdles newcomers face and emphasizes the importance of early experiences in shaping future success. This approach is driven by his corporate experience managing product development teams in Japan and Southeast Asia for Procter & Gamble, which inspired his interest in how individuals adapt to unfamiliar environments.\n\nThrough methods such as interviews, diaries, and surveys, Rollag offers a research-based yet accessible perspective that blends academic insights with practical advice. His book, "What To Do When You're New: How to Be Comfortable, Confident, and Successful in New Situations", exemplifies this blend and was recognized as one of the “Best Books of 2015” by Success Magazine. Meanwhile, his articles in respected journals and features in media outlets like the New York Times and NPR further solidify his impact on the field.\n\nReaders, particularly those entering new professional settings, benefit from Rollag’s work as it provides strategies to increase comfort and confidence. His role at Babson College, a leader in entrepreneurship education, underscores his commitment to developing future leaders equipped to handle new challenges. This bio illustrates how his insights extend beyond academia, offering valuable lessons for anyone facing the complexities of starting anew in unfamiliar contexts.