Matt Watkinson

Watkinson interrogates the nuances of customer experience and business strategy, crafting a bio that reflects his commitment to delivering practical and jargon-free insights. His major literary themes center on customer experience, business decision-making, and mastering complexity, with an emphasis on actionable strategies. This approach is evident in his influential books, such as "The Ten Principles Behind Great Customer Experiences," which won the Management Book of the Year award, and "The Grid: The Decision-making Tool for Every Business," offering models to navigate business complexities effectively.\n\nFusing his extensive experience in consultancy with high-level design leadership, Watkinson has worked with various notable organizations. His expertise spans sectors from automotive to technology, integrating psychology and systems thinking into business strategy. Readers, especially business professionals, benefit from his clear and realistic guidance, finding ways to adapt and thrive amidst uncertainty, as explored in his book "Mastering Uncertainty." As the Co-Founder and CEO of Methodical, Watkinson continues to shape customer experience design globally, cementing his reputation as a thought leader in the field.