William Ury

Ury interrogates the art of negotiation, blending anthropological insights with strategic frameworks to transform conflict resolution. His work, epitomized in the book "Getting to Yes: Negotiating Agreement Without Giving In," co-authored with Roger Fisher, underscores the critical concept of BATNA, thereby reshaping how parties perceive negotiation power dynamics. Ury’s method focuses on principled negotiation and empathy, recognizing the importance of understanding human interactions to achieve consensus. While he addresses these themes academically, his practical involvement in high-stakes mediation, such as ethnic conflicts and corporate disputes, demonstrates the applicability of his theories in real-world scenarios.\n\nFor readers seeking to refine their negotiation skills, Ury's exploration into assertive communication in "The Power of a Positive No: How to Say No and Still Get to Yes" offers a robust approach to maintaining integrity while advancing mutual goals. His works are invaluable for professionals across disciplines, from business to diplomacy, aiming to foster cooperative solutions in contentious environments. By weaving theoretical insights with pragmatic strategies, Ury's contributions provide a comprehensive toolkit for those navigating complex interpersonal and organizational negotiations.\n\nIn "Possible: How We Survive (and Thrive) in an Age of Conflict," Ury extends his analysis to societal challenges, emphasizing resilience amid polarization. This book, unlike his earlier titles, combines elements of memoir with strategic guidance, broadening its appeal to a general audience seeking to thrive in an increasingly divided world. His recognition, including awards like the Cloke-Millen Peacemaker Award, highlights his impact on both academic and practical spheres of negotiation and peacebuilding. Through his authoritative voice, Ury's writing continues to guide and inspire those dedicated to resolving disputes with empathy and strategic acumen.